Productify

/ Overview

Make better Personal Purposed
Productivity App

Many users of productivity apps aren't satisfied with their current options.
They've tried various apps, switched around, and are searching for one that fits them better.
That's why we've decided to create a better app.

/ Persona

Aiming for efficient multitasking to handle complex tasks

Seeking an interface tailored to my preference

Seeking personal growth

No tolerance to learn app because it’s not a team thing

/ Competitors

/ Overview

Users want more specific layouts
for differnt goals

Through interviews, I've discovered that users desire different UIs for each goal, such as habits, project management, and scheduling. They also felt inconvenience in using different apps for each purpose.

/ Overview

But customization is
a Double-Edged Sword.

Discomfort due to many features
and complex screens.

Among users who discontinued using highly customizable productivity apps like Notion and Trello within 3 months, 75% reported discomfort caused by complex screens with extensive customization options.

It allows users to control their interaction.
So it enhances user experience. but It’s double-edge sword.

/ Problems

Pain Points

Further interviews users revealed three key pain points.

Learning Stress

High Interaction cost for Adding Task

User Error: Slip

/1 User Error : Slip

Learning Stress

The emergence of unfamiliar terms adds stress to the learning process as users struggle to intuitively grasp their functions.

/ Pain Point 1: Todoist

Adding Task: High Interaction cost

Users register tasks across various situations. However, during busy times, the high interaction cost of registering a task for a sudden idea burdens users, making task registration daunting.

/1 User Error : Slip

Many BTNs, More likely to Slip

Productivity apps are part of users' daily routines, often involving repetitive tasks.

While users generally avoid paying attention to repetitive actions, situations like notifications can induce stress by demanding attention to habitual tasks.

/ Research

Quickly experimenting to see what works and what doesn’t

Design work was conducted through prototyping and detailed interviews
with benchmarking of various apps from different fields.

/ Solution1

Versatile Features
for Enhanced Productivity

It not only offer a variety of layouts and features tailored to the user's needs, but also enhance functionalities by combining them.

/ Solustion2

Editing Bar

Users can switch to editing mode to modify screen structure, with buttons for screen changes hidden for a comfortable UI. They can also easily identify their custom options.

/ Solution3

Intuitive Editing

Enabling intuitive customization for users not only allows them to quickly access their desired screens but also reduces the stress of understanding the scope of customization within the app. Moreover, the quicker users grasp this scope, the more it aids them in finding their desired goals.

/ Solustion3

Drag & Drop to add a task

Not only does it assist in quick task creation, but it also enhances satisfaction by indicating where it is located.

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Productify