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Coway

2020
UX/UI Designer
1
Developer
1
Proposal project
UX Researcher
2
UI Screens
10
/01
About Project
Coway is an international manufacturer of household appliances, water purifiers, air purifiers, bidets, water softeners, and mattresses from Korea.
Engaged in a proposal project for the Coway E-commerce website renewal, I contributed to achieving successful outcomes, with a particular focus on enhancing the product recommendation process, which had the most significant impact.
/02
Challenge
Each product offers distinct functional strengths, and customers must consider various factors when selecting the right fit.
To streamline this decision-making process, I leveraged a chatbot interface for personalized product recommendations.
Product recommendation flow
Product recommendation flow
/03
Codi
"Codi," serving as a character assisting in product recommendations, is the designation for Coway's sales agents in reality.
Inspired by Coway's core imagery of purity and water, Codi represents a character containing with water, illustrated intuitively.
Simple yet engaging animations were crafted to give users a more approachable image, fostering a sense of familiarity.
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