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Chicor

2019 - 2020
UX/UI Designer
6
Developer
10
UX Researcher
5
UI Screens
+110
/01
About Project
Chior is a Korean cosmetic brand known for its innovative skincare and makeup products.
Chicor has firmly established itself as a 'playground for cosmetic enthusiasts' (shortened as 'Koduk,' referring to those who enjoy purchasing or collecting cosmetics) targeting young consumers who prioritize value-centered consumption.
/02
Challenge
When designing Chicor, I incorporated asymmetrical layout elements to enhance its trendy vibe.
This added a touch of uniqueness and modernity to the overall design, aligning with the brand's image. This decision presented its own set of challenges, as balancing asymmetry while maintaining usability required careful consideration.
However, it ultimately contributed to creating a visually striking and engaging user experience.
/03
Interactive Button
Chior's app features a dedicated page for managing points, coupons, and personalized product recommendations for users.
This page, known as "My Briefing," is accessible via a button affixed to the main screen, ensuring easy access for users.
To enhance user engagement and ensure seamless access to new updates, I designed an interactive button that appears when there's fresh news.
This eye-catching interaction prompts users to explore the latest offerings effortlessly. I created three design prototypes for this feature, ultimately selecting the one with the most fitting effect for the Chior brand.
The design showcased on the far right is the chosen one
/04
Interective Experience
I worked on prototyping an interaction utilizing menu tabs. The task was to create a left-to-right swipe motion for navigating through the menu tabs, aiming for a more efficient and brand-appropriate interaction style.
The design showcased on the far right is the chosen one
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