Credit note
Summary
My role
A Sole Product Designer - Wirframing, Prototyping, Usablity testing, User research, Marketing design, Visual design, Branding, Illustration
Achievement
Attracted 13,000 users and secured 1,200 transactions in 6 months through user-centered design and iterative testing.
Refined the Sign-In through A/B testing, increasing conversion rates by 40%.
Enhanced user engagement by developing custom 2D animations and motion graphics, improving both visual appeal and functionality.
/ RESEARCH
About Project
KCS is South Korea's only dedicated credit rating agency for individual business owners.
As a licensed cloud-based (AWS) credit service provider, KCS launched a service called Credit Note.
Upon signing up for Credit Note, we can collect detailed metrics such as sales, number of employees, rent, and loans from each user's business. We began by considering how to use this information to provide valuable services to business owners.
/02
Challenge
The challenge I faced was delivering insights into users' financial performance and comparisons effectively on small screens.
In line with the trend of increasing young entrepreneurs in Korea and the design aesthetics of Korean financial apps, the challenge lay in striking a balance between visually appealing imagery and maintaining trustworthiness.
I had to tackle the task of creating marketing videos and all accompanying visuals simultaneously, ensuring they resonated with our target audience while upholding credibility.
/ RESEARCH
User Research
Executed comprehensive user survey and interview to accurately identify user needs and determine the content that would best satisfy these requirements.
Based on our process, we concluded that comparing and analyzing businesses effectively fulfills user needs by providing crucial insights for optimizing their operations. Additionally, we developed detailed personas to ensure our solutions are tailored to the specific needs and behaviors of our target users
Katy
Café
2 years
/
Gangnam, Seoul
Wants to know if her café is performing well compared
to others in her industry.
Yuri
Clothing Shop
10 years
/
Haeundae, Busan
Explore the potential for expanding business to other regions based on comparative success rates.
Curious about the current amount of business loans and the repayment status.
Curious about the current amount of business loans and the repayment status.
Yoo sung
Independent Bookstore
5 years
/
Gangnam, Seoul
Interested in analyzing transaction volumes by time of day and day of the week to optimize menu pricing and specials.
Finds the paperwork for getting loans very complicated.
Finds the paperwork for getting loans very complicated.
In early 2023, a law in South Korea was changed to allow small business loans to be based on business credit as well as personal credit, which previously was the only requirement.
We also found that in 2022, coinciding with COVID-19, there was a 50,000 increase compared to the last year in entrepreneurship among people in their 20s and 30s, who mainly started businesses in non-face-to-face and trend-focused sectors such as cafes, dessert shops, and online stores.
/ RESEARCH
Opportunities
1/
Increase in demand for business credit reports
2/
50,000 newbies+
As a result, young and inexperienced business owners were particularly curious about the direction and strategies for their businesses. Therefore, we conducted a more detailed survey to explore the questions and concerns of these young entrepreneurs.
/ RESEARCH
Interview
Q.
What are new business owners curious about?
- Which industries are thriving the most in the neighborhood?
- What are the key factors that make specific industries perform well?
- What is the ratio of sales to rent for stores with properties?
- Which areas are recovering sales the fastest?
- Will a higher deposit result in higher sales?
- How many part-time employees should I hire?
- Which areas have the best sales efficiency?
- How much should I price my items to achieve optimal sales?
As part of our design exploration, we aimed to identify critical opportunities for supporting new and existing business owners. Our approach centered around understanding the evolving needs of entrepreneurs, particularly those navigating the challenges of recent economic shifts and regulatory changes.
/ IDEATION
How Might We
/ Final Design
Hightlights
/ Final Design
Performance Comparison
At Credit Note, we not only evaluate users' businesses but also facilitate comparisons with desired business groups based on industry and location preferences
Additionally, our monthly reports provide users with more detailed insights into their businesses.
Users can quickly obtain and review their credit statements through our user-friendly interface, which draws inspiration from the trusted imagery of ID cards for added credibility and familiarity.
/ Final Design
Credit Report
Our project features a chatbot that evaluates business eligibility and identifies relevant funding opportunities. It provides detailed results, offering actionable insights to help businesses confidently navigate policy programs and access necessary support.
/ Final Design
Fund Approval Evaluation
I designed characters for viral marketing purposes, giving each character human-like elements to inject fun and relatability.
Through this approach, I incorporated various business-related traits into each character, creating a sense of empathy and connection with the users.
Through this approach, I incorporated various business-related traits into each character, creating a sense of empathy and connection with the users.
/ Final Design
Business Character
I crafted all the illustration for the product, incorporating a blend of 2.5D representation and subtle effects like opacity and gradients.
The aim was to create a trendy design that maintains a high level of trustworthiness, striking the perfect balance between style and reliability.
The aim was to create a trendy design that maintains a high level of trustworthiness, striking the perfect balance between style and reliability.
/ Final Design
Illustration
I've created engaging videos that clearly showcase the service, providing users with a clear understanding of its functionality and benefits.
/ Final Design
Commercial Video
%201.avif)
Next porjects
Productify
Personal project
Muffin
UXUI
view project
Muffin
UXUI
view
